Whatwe do
Danielle Edwards is Productive As. With over 20 years of production experience in photography, moving image and large scale installations, spanning the worlds of music, film and art. During that time she has worked with some of the world’s leading brands and creative icons, from Apple to Nike, David Bailey to Robbie Williams, British Vogue to iD.
Often fusing the artistic with the commercial, shifting across different disciplines to achieve extraordinary requests and navigate the paths less travelled. For the last eight years, Danielle has worked closely with photographer and film maker Dan Tobin Smith specialising in large scale installation and in-camera special effects film and stills production. Alongside the commercial output, she helped him develop a significant portfolio of personal work and exhibitions.
Most recently, Danielle was the executive producer for VOID a multi-sensory spatial installation by Dan Tobin Smith and creative studio The Experience Machine, in partnership with Gemfields at the London Design Festival.
Work
ProducerCredits
Editorials
Another Magazine, Document, Exhibition Magazine, GQ, Hole & Corner, iD Magazine, Man About Town, Numero, Vanity Fair, Vogue (British, Italian, US), Wallpaper*
Advertising
Apple, Bvlgari, Cartier, Chivas, Dior, Dom Perignon, Evian, Gemfields, Gucci, Johnnie Walker, Louis Vuitton, Nike, Swarovski, Tiffany
Exhibitions and installations
2019 VOID by Dan Tobin Smith & The Experience Machine at the London Design Festival
2016 The First Law of Kipple by Dan Tobin Smith at the Wilhelm Hack Museum, Germany
2015 The First Law of Kipple by Dan Tobin Smith at the Redline Gallery, Denver
2014 The First Law of Kipple by Dan Tobin Smith at the London Design Festival
2014 Still Life with Flowers by Dan Tobin Smith at the Chelsea Fringe
2013 Imaginary View by Dan Tobin Smith & Rachel Thomas at the Somerset House
2012 Bailey’s East End by David Bailey at the London Olympics / Create London
2012 Sculpture + by David Bailey at the Pangolin Gallery
2011 The Stockdale Effect by David Bailey at the Paul Stolper Gallery
2010 Now by David Bailey at the Hamilton’s Gallery
2009 Pure Sixties. Pure Bailey. by David Bailey at Bonhams