Productive As

Whatwe do

Danielle Edwards is Productive As. With over 20 years of production experience in photography, moving image and large scale installations, spanning the worlds of music, film and art. During that time she has worked with some of the world’s leading brands and creative icons, from Apple to Nike, David Bailey to Robbie Williams, British Vogue to iD.

Often fusing the artistic with the commercial, shifting across different disciplines to achieve extraordinary requests and navigate the paths less travelled. For the last eight years, Danielle has worked closely with photographer and film maker Dan Tobin Smith specialising in large scale installation and in-camera special effects film and stills production. Alongside the commercial output, she helped him develop a significant portfolio of personal work and exhibitions.

Most recently, Danielle was the executive producer for VOID a multi-sensory spatial installation by Dan Tobin Smith and creative studio The Experience Machine, in partnership with Gemfields at the London Design Festival.

Work

VOID
Dan Tobin Smith & The Experience Machine

The First Law of Kipple
Dan Tobin Smith

Nike AF1
Dan Tobin Smith

Imaginary View
Dan Tobin Smith & Rachel Thomas

ArjoWiggins
Dan Tobin Smith

UBS
Dan Tobin Smith

Nike Roshe
Dan Tobin Smith

Still Life with Flowers
Dan Tobin Smith

1-2-3-4-are-you-ready-lets-warm-up-body-image-1420484041.jpg

The Winter Warm Up
David Bailey

The Stockdale Effect
David Bailey

Portraits
David Bailey

Bailey’s East End
David Bailey

Spunkbubble
Tom Browne

ProducerCredits

Editorials

Another Magazine, Document, Exhibition Magazine, GQ, Hole & Corner, iD Magazine, Man About Town, Numero, Vanity Fair, Vogue (British, Italian, US), Wallpaper*

Advertising

Apple, Bvlgari, Cartier, Chivas, Dior, Dom Perignon, Evian, Gemfields, Gucci, Johnnie Walker, Louis Vuitton, Nike, Swarovski, Tiffany

Exhibitions and installations

²⁰¹⁹ VOID by Dan Tobin Smith & The Experience Machine at the London Design Festival

²⁰¹⁶ The First Law of Kipple by Dan Tobin Smith at the Wilhelm Hack Museum, Germany

²⁰¹⁵ The First Law of Kipple by Dan Tobin Smith at the Redline Gallery, Denver

²⁰¹⁴ The First Law of Kipple by Dan Tobin Smith at the London Design Festival

²⁰¹⁴ Still Life with Flowers by Dan Tobin Smith at the Chelsea Fringe

²⁰¹³ Imaginary View by Dan Tobin Smith & Rachel Thomas at the   Somerset House

²⁰¹² Bailey’s East End by David Bailey at the London Olympics / Create London

²⁰¹² Sculpture + by David Bailey at the Pangolin Gallery

²⁰¹¹ The Stockdale Effect by David Bailey at the Paul Stolper Gallery

²⁰¹⁰ Now by David Bailey at the Hamilton’s Gallery

²⁰⁰⁹ Pure Sixties. Pure Bailey. by David Bailey at Bonhams

Testimonials

Producers tend to fall in two categories: ball busters or everyone's best friend. Danielle is the rare find that does both. Someone who can think across so many platforms, processes and industries along with an insatiable appetite for calmly navigating the unknown which is simply indispensable.

Chris Pearson, Founder / Director — The Experience Machine

I’ve known Danielle for 20+ years. She has always been as comfortable in a boardroom as she is in the studio. Unfazed, facilitating and fostering with a kind and collaborative approach that draws on her multifaceted and meaningful network of contacts. She has always sought out the greats in the industry and complements them well with her fast, frank and original outlook.

Dan Chalmers, Head of Music EMEA, Youtube / Google

I have worked with Danielle for many years, she is an excellent producer and organiser, with a creative eye for detail and opportunity. We have made many projects together, ranging from still life shoots to a massive installation for London Design Week. She has a great attitude and makes things happen.

Dan Tobin Smith, Photographer / Director

Walking the line between prioritising the creative while delivering on practical considerations isn’t easy but Danielle demonstrates the ability to deftly balance the two, keeping everyone happy in the process. Danielle combines true professionalism with a warm, fun human touch and I look forward to working with her again in the future.

Rachel Thomas, Set Designer & Art Director

Danielle’s an amazing mix of experience, professionalism and above all; a super positive, anything is possible attitude that makes her such a pleasure to work with. She is someone that will brighten up any production and make everyone’s day better.

James Tonkin, Director — Hangman

Danielle Edwards, with her sunny disposition, was a joy to work with during her time at ie: music. Buzzing with ideas, organised and with an ability to deal with artists and their often difficult demands with aplomb, she was a terrific asset to our company.

Tim Clark, Founder / Chairman — ie: music