Productive As

Whatwe do

Danielle Edwards is Productive As. With over 20 years of production experience in photography, moving image and large scale installations, spanning the worlds of music, film and art. During that time she has worked with some of the world’s leading brands and creative icons, from Apple to Nike, David Bailey to Robbie Williams, British Vogue to iD.

Often fusing the artistic with the commercial, shifting across different disciplines to achieve extraordinary requests and navigate the paths less travelled. For the last eight years, Danielle has worked closely with photographer and film maker Dan Tobin Smith specialising in large scale installation and in-camera special effects film and stills production. Alongside the commercial output, she helped him develop a significant portfolio of personal work and exhibitions. 

Most recently, Danielle was the executive producer for VOID a multi-sensory spatial installation by Dan Tobin Smith and creative studio The Experience Machine, in partnership with Gemfields at the London Design Festival.

Work

VOID
Dan Tobin Smith & The Experience Machine
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The First Law of Kipple
Dan Tobin Smith
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Nike AF1
Dan Tobin Smith
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Imaginary View
Dan Tobin Smith & Rachel Thomas

ArjoWiggins
Dan Tobin Smith
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UBS
Dan Tobin Smith

Nike Roshe
Dan Tobin Smith
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Still Life with Flowers
Dan Tobin Smith
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The Winter Warm Up
David Bailey
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The Stockdale Effect
David Bailey
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Portraits
David Bailey
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Bailey’s East End
David Bailey
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Spunkbubble
Tom Browne

ProducerCredits

Editorials


Another Magazine, Document, Exhibition Magazine, GQ, Hole & Corner, iD Magazine, Man About Town, Numero, Vanity Fair, Vogue (British, Italian, US), Wallpaper*

Advertising


Apple, Bvlgari, Cartier, Chivas, Dior, Dom Perignon, Evian, Gemfields, Gucci, Johnnie Walker, Louis Vuitton, Nike, Swarovski, Tiffany

Exhibitions and installations


2019 VOID by Dan Tobin Smith & The Experience Machine at the London Design Festival

2016 The First Law of Kipple by Dan Tobin Smith at the Wilhelm Hack Museum, Germany

2015 The First Law of Kipple by Dan Tobin Smith at the Redline Gallery, Denver

2014 The First Law of Kipple by Dan Tobin Smith at the London Design Festival

2014 Still Life with Flowers by Dan Tobin Smith at the Chelsea Fringe

2013 Imaginary View by Dan Tobin Smith & Rachel Thomas at the 
 Somerset House

2012 Bailey’s East End by David Bailey at the London Olympics / Create London

2012 Sculpture + by David Bailey at the Pangolin Gallery

2011 The Stockdale Effect by David Bailey at the Paul Stolper Gallery

2010 Now by David Bailey at the Hamilton’s Gallery

2009 Pure Sixties. Pure Bailey. by David Bailey at Bonhams

Testimonials

Producers tend to fall in two categories: ball busters or everyone's best friend. Danielle is the rare find that does both. Someone who can think across so many platforms, processes and industries along with an insatiable appetite for calmly navigating the unknown which is simply indispensable.

Chris Pearson, Founder / Director — The Experience Machine

I’ve known Danielle for 20+ years. She has always been as comfortable in a boardroom as she is in the studio. Unfazed, facilitating and fostering with a kind and collaborative approach that draws on her multifaceted and meaningful network of contacts. She has always sought out the greats in the industry and complements them well with her fast, frank and original outlook.

Dan Chalmers, Head of Music EMEA, Youtube / Google

I have worked with Danielle for many years, she is an excellent producer and organiser, with a creative eye for detail and opportunity. We have made many projects together, ranging from still life shoots to a massive installation for London Design Week. She has a great attitude and makes things happen.

Dan Tobin Smith, Photographer / Director

Walking the line between prioritising the creative while delivering on practical considerations isn’t easy but Danielle demonstrates the ability to deftly balance the two, keeping everyone happy in the process. Danielle combines true professionalism with a warm, fun human touch and I look forward to working with her again in the future.

Rachel Thomas, Set Designer & Art Director

Danielle’s an amazing mix of experience, professionalism and above all; a super positive, anything is possible attitude that makes her such a pleasure to work with. She is someone that will brighten up any production and make everyone’s day better.

James Tonkin, Director — Hangman

Danielle Edwards, with her sunny disposition, was a joy to work with during her time at ie: music. Buzzing with ideas, organised and with an ability to deal with artists and their often difficult demands with aplomb, she was a terrific asset to our company.

Tim Clark, Founder / Chairman — ie: music

Contact

© 2024 — Productive As

All rights reserved.

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StillLifewithFlowers

Artist

Dan Tobin Smith

“The result is a genre blurring series of images that bounce through questions around scale, form and  abstraction in order to create order and sense. The flowers, stripped of their shape and outline — “their most elegant feature in the paintings” — become texture and form in these geometric containers, which look as though they may collapse on themselves, sending coloured plumes of petals into the air to be consumed by the shadows which bite at the bellies of the steel structures.”

Port Magazine
Still Life with Flowers
Still Life with Flowers
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Still Life with Flowers
Still Life with Flowers

About

Inspired by Dutch still life paintings of the 17th and 18th centuries, the work features angular metal sculptures filled with flowers that mirror shapes and patterns created by the original paintings. The series is based on compositions by Dutch great masters, such as Rachel Ruysch and Willem Van Aelst, and was conceived to coincide with Chelsea Fringe, 2014.

Credits

Photographer: Dan Tobin Smith
Producer: Danielle Edwards
Florist: Nik Southern, Grace & Thorn
Set Building: Karma
Printing: Metro Imaging
Retouching: Martin Pryor